Something is wrong on the internet.

Disinformation and false trending saturate social media.

Disinformation is false or fraudulent material spread deliberately and often covertly in order to influence public opinion or obscure the truth.
False trending is the artificial amplification of online traffic to create the illusion of popularity and support.

False information is 70% more likely to be shared on social media.

Fake accounts discovered by Facebook this year. That's just over 66%.

Influence operations can erode public trust overnight — often on a global scale.

Influence operations are the methods by which trolls and coordinated disinformation campaigns spread their messages: fake reviews, fake social media accounts, viral memes, and bots.
Fabricated coupons promised a 75% discount on Nike shoes for people of color. more
Kremlin-connected trolls inflame the debate over fracking in the U.S. more
Two-thirds of Amazon reviews for bluetooth speakers are fraudulent. more

By the time a disinformation campaign goes viral, the effects may be irreversible.

But there's hope.

New Knowledge
protects information integrity.

We detect and disrupt inauthentic social media campaigns, and prevent them from affecting public opinion.

Trust is invaluable.

We’re standing up for it.

See what we're doing

See how we do it

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