False narratives jeopardize your brand reputation.
Reputation manipulation can happen in an instant. A social listening tool can let you know that your brand name has received hundreds of new mentions in the last few minutes, but can’t tell you if the campaign is orchestrated or authentic...or where the narrative originated. Brands are risking their reputation and losing millions of dollars in revenue due to social media disinformation campaigns and manufactured public outrage. Whether it’s fake accounts spreading rumors, social media manipulation or coordinated groups leaving fake reviews, disinformation hurts your reputation.