In 2019 brands are faced with the problem of disinformation. There is powerful evidence that groups of hyperactive and often ideologically motivated social media users are engaged in coordinated and computational efforts to hijack brands, undermine credibility, and destroy reputations.
If you are part of a high-profile company or industry, your work has likely already been impacted by disinformation. And the problem isn’t limited to one social media channel, manipulative campaign, or just a few brands. This is a global, pervasive and systemic issue with far-reaching impact from internet security, corporate business plans, government policies and the personal habits of everyday people. Read our latest white paper to learn more.