Blog

Why disinformation can be so damaging
Aug 27, 2018

Why disinformation can be so damaging

Disinformation can seem simple in nature. But it’s the simplicity of creating disinformation campaigns and its ability to spread organically that can make it damanging. When taking a deeper look into the threat it poses to brands today, there are 3 components that make up why disinformation can be so damaging to brands.

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6 Disinformation Tactics Brands Need to Know About
Aug 19, 2018

6 Disinformation Tactics Brands Need to Know About

When it comes to disinformation and misinformation tactics leveraged in social media and brand attacks, they are constantly changing. It's up to brand leaders to stay ahead of the curve and informed of these trends. We dive into six disinformation trends brands should know about.

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How Disinformation Campaigns Capitalize on Polarizing Brands
Aug 08, 2018

How Disinformation Campaigns Capitalize on Polarizing Brands

When it comes to disinformation, no brand is safe. A brand that has years of clout and a great brand reputation can become the next victim of a disinformation campaign in a matter of hours. But what makes some brands easier target than others? 

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Recap: New Knowledge Testifies in Front of Senate Intelligence Committee
Aug 03, 2018

Recap: New Knowledge Testifies in Front of Senate Intelligence Committee

On August 1, 2018, New Knowledge's Director of Research Renee DiResta, got in front of the Senate Intelligence Committee to bring awareness to foreign influence operations and their use of social media platforms.

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5 Takeaways from the CENS Disinformation, Online Falsehoods & Fake News Workshop
Aug 01, 2018

5 Takeaways from the CENS Disinformation, Online Falsehoods & Fake News Workshop

New Knowledge's VP of Operations, Annie Klomhaus, was on the ground at the CENS Disinformation workshop to present on the disinformation landscape in the US, and to learn how other countries are tackling disinformation. Here are her takeaways.

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Misinformation vs Disinformation: What’s the difference?
Jul 25, 2018

Misinformation vs Disinformation: What’s the difference?

Fakes news has become a phrase the majority of people are familiar with. But the universe of fake news is much larger, and exists within the eco system of misinformation & disinformation. Just what is disinformation and misinformation and how are they different?

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